RAW 90 is designed for ambitious players from 6 years old to Senior professionals who play and train regularly, and want to improve their performance under real match pressure.
Strictly curated micro-sessions, exclusively for driven players looking to bridge the gap between pure technique and matchday execution.
Jamie McDonough
UEFA Coach Educator
Every session is designed and delivered directly by a specialist with elite experience at the highest levels of football development, backed by qualifications in Coaching, Pedagogy, Talent ID, and Sports Psychology.
Former Premier League Academy Coach
Former Youth Specialist for The FA
Coach Educator for UEFA & The FA
Experienced Head Coach in the Professional Game
After 20+ years developing players across the professional game, I have repeatedly seen the exact same problem: Players can execute techniques perfectly in solo, unopposed scenarios, but they struggle to reproduce that skill when a live opponent steps in front of them.
Skill in football is not a jigsaw puzzle. You cannot drill techniques in isolated, static environments and expect players to piece them together amidst the chaos of a live match. In elite football, action and perception are intrinsically coupled. A player’s brain must process live environmental triggers—a defender’s shifting weight, a closing passing lane, incoming physical contact—before their body can execute the correct movement. If you train the technique without that live stimulus, you train the body without the brain. That is why so many players look technically flawless in unopposed drills but struggle to translate that ability into matchday dominance.
They are training for a sport that doesn't exist. Cones don't press. Mannequins don't make physical contact. That’s why I created RAW 90. We remove the artificial environment and force players to develop their Game IQ under authentic physical and cognitive pressure.
€25 / player (+ pitch)
1:1 private coaching — supercharged.
Focused on opponent-based decision-making & holistic technical and tactical development. We account for the understanding of How, When, Where, and Why. We coach the player. We coach the game.
Methodology Breakdown: By introducing live opposition, players learn to read the chaos of the game, and make real-time tactical decisions and technique selections under realistic cognitive and physical load.
€35 / player
90-minute technical and tactical masterclasses. Develop the specific ability and knowledge required for your exact role on the pitch. Master the key pictures you will face on game-day.
Dedicated modules for:
Central Defenders • Fullbacks & Wingers • Central Midfielders • Strikers • The Number 10
* Delivered with Guest Assistant Coaches holding high-level playing experience in each role.
€200 / player
Leveraging two decades of elite talent ID and professional coaching, this exclusive service provides a forensic breakdown of your matchday performance.
We scout two of your live matches to conduct an elite-level analysis. We identify your unique "superpowers" and map out precise solutions for your development areas. (Video analysis available at a reduced rate).
* We recommend pairing this with a Duels session, allowing us to immediately translate your analysis into tailored pitch-side development.
The RAW 90 Method
Every RAW 90 environment is built around how football is actually played: under pressure, against intelligent opposition, with limited time, changing information and consequences attached to every decision.
Players are given the detail they need without removing the problem they need to solve. Tasks develop progressively while technical, tactical, perceptual and physical demands are deliberately woven together rather than trained in isolation.
High repetition matters—but only when the repetitions retain the pressure, perception and decision-making of the real game. Players repeatedly solve realistic football problems rather than simply repeating predetermined movements.
Training is adapted around the player: their position, strengths, development needs, playing level and the specific situations they encounter on matchday. The session should look and feel relevant to the football they actually play.
“Because on game day, those cones you pretend are defenders, they are allowed to move.”
We operate flexibly across a variety of elite venues spanning from Gibraltar through Sotogrande, Estepona and up to Marbella. You tell us where you are based, and we will source the nearest premium pitch. Contact us to arrange times and pitch availability for your player.
Jamie played a very big part in my development as a professional. The extra time he put in with me in position specific sessions developed my understanding of how to be effective in and around the box and to make space for myself in critical moments.
Luke Rae
Pro Player, KR Reykjavik
We had struggled to find anything on the coast that offered this level of individual detail. Jamie doesn't just run Quinn through drills—he coaches the small details, explains why they matter and puts them straight into realistic game situations. That level of coaching has made a real difference, and the biggest change has been in Quinn's confidence. He now backs himself far more in matches.
Quinn & Haydn
Youth Player, San Bernardo
I have been a professional football player for 10 years. In just a few weeks Jamie taught me so many things I did not know about through his analysis off the pitch and his training on the pitch. One of the best.
Ayman ElGhobashy
Pro Player, Lincoln Red Imps
RAW 90 Player Development
RAW 90 deliberately limits player numbers so sessions remain specific, demanding and individually coached. Speak directly with Jamie about your player's age, level, position and current development needs.